Today in Advertising and Promotions Management, we spent some time talking about the got milk ads and how they've changed over the last 20 years, but have still managed to stay the same. Doctor Grimm even brought in one of her books with some of the ads in them. I found this very interesting, because even though i had been seeing them all my life, I never really noticed them, especially how much they all had in common. This is probably because over my 21 years, I have become very good at tuning out a lot of ads, and the ones I do pay attention too, I mostly take worth a grain of salt, which has become the norm in America. The only time I would even notice an ad like this would be if it had a celebrity I thought was cool at the time, or something that was really cute, like this one for Pikachu. But beyond that, they have other things in common, such as the celebrity or character being the main focus of the ad, with little if any background color, a little quote, and the most obvious similarity, the words "got milk" written at the bottom. This was actually a very smart move by the milk industry. Having something so simple allows them to constantly be able to update the ads with the newest, hottest "it" people. By doing this, they are able to keep up their image as a trendy industry that everyone can relate to.