Technology has come a long way. We've gone from starting a fire by rubbing two sticks together to flicking a Bic. From a horse and buggy to cars and jets. From letters to e-mail. And as technology has changed, so has advertising. It went from being word of mouth, to signs, to posters, to radio and t.v. commercials, and since the popularity of the internet has grown, we are seeing a rise in its use for advertising. These old t.v. commercials from the 1950's and 1970's are proof of that. Watching them is cute and comical, especially the old game ones at the end. Back then too, i believe people saw fewer ads per day, i tried to verify this, but had trouble finding anything on ohiolink and the ask a librarian was closed. But now people are exposed to about 250 ads per day, which i thought was a really big number until it was brought up how no one really even pays attention to them, because we've gotten so accustomed to tuning them out. and with the invention of the remote control and Tvo a person can miss the commercials or fast forward them. and with the changes in technology they have gotten a lot better quality wise. for example:



also since I'm using toys for all of my examples, their technology has also come a long way. I'll use the Barbie doll in this last commercial. In the beginning, she was a doll who could barely move her arms and legs, and now she's done everything from having a boyfriend, to a career woman, to her "sisters" to even having a kid, i remember pregnant Barbie from when i was little her stomach opened and you could see the baby in her belly. and now you can get a Barbie doll who can move her elbows and knees and has a dog that poops, which to me is a little weird, but why not. so with all these advances in technology it makes sense that advertising has also moved forward, especially to the internet. Toyota isn't even making t.v. commercials for its new line of cars, the scion. Instead they're putting them online because that's where they're target market, young people, is spending most of they're time. also, just being on a webpage you see advertisements somewhere on them. Especially sites like myspace and facebook, and some of them even come with games you can play just to get you to click on the advertisement. A few of these include a version of duck hunt, through the sumo wrestler out of the ring, and a car wash. I find it interesting the more I see these advances in technology and advertising from how it first started, if you had told the people in the past what advertising is like now , they would think you were crazy. And we have no where to go but forward with it, and as new technologies become available, who knows how advertising will be done. maybe one day they'll beam ads directly into our brains and those people will think things like television and internet ads would be a silly idea for their world, like people today laugh at the idea of sending a messenger on foot.