In order to compete with popular coffee shops such as Starbucks, McDonald's is working with Green Mountain Coffee Roasters Inc. to incorporate its Newman's Own Organics coffee into their morning breakfast menu. I feel this is a smart move by McDonald's because they had to do something to compete with the popular coffee houses, and they could not make the process of making a burger too much faster, if I remember right their record is about 10 seconds, or allow people to pick, choose, and watch like they do at subway. First of all, I don't think people would like to see their food being cooked in all that grease, that up close and personal. Secondly, it probably wouldn't be the safest thing to do , having the customers that close to the grease, there would probably be a lawsuit or two. But by incorporating the new type of coffee into their menu, it can help bring business because people are already in their cars driving to work and probably hungry, since a lot of people don't have time to eat breakfast like they should every morning. This way they can just stop for their meal and have something good to drink, since McDonald's was not previously known for having good coffee at all. But by doing this while having the convenience of not having to get out of your car, like at competitor's Starbucks, it may also help them to get some of their business back. Another change that McDonald's has made to its morning coffee is that you no longer have to worry about spilling our coffee all over yourself and car while trying to put in your cream and sugar. All you have to do is tell the drive through worker how much you would like and they do it for you. This also makes stopping at McDonald's much more convenient, since all you have to do is drive up get your coffee and continue on your way to work, no fuss.